Capture consumer attention and increase your reach by targeting audiences who are spending less time on social media. Make emotional connections through the power of music and podcasts in moments when people are ready to take action.
1. Digital audio ads connect you to your audience during screen-less moments. Deliver your message into moments that visual media and radio ads can’t go.
2. Meet your audience where they’re laying by the pool, road-tripping to a summer destination, working out or at a barbecue.
3. Be heard during relevant moments based on how listeners stream, increasing the likelihood that your message will resonate with your audience.
4. Spotify marketing gives brands the tools target people who are using ad blockers.
Genre: Play your ad immediately after a user listens to a specific music genre.
Realtime context: Target people in specific moments based on playlists they’re listening to.
Interests: Target podcast episode topics that are relevant to your ad.
Demographics: Country, state, zipcode, age and gender.
Spotify’s engagement is higher than all other media types, outperforming social media engagement by 27%.
40% of podcast listeners say they’re responsive to podcast ads.
60% of listeners’ ad engagement carried over from the audio content heard immediately before, including music and podcasts.
68% of Millennials and Gen Zs view audio as a mental health resource. Many report a boost in listeners’ moods after a Spotify listening session.
81% have taken action after hearing a podcast ad-anything from looking up a product online, to connecting on social media, to talking about the product with friends and family.
54% of podcast fans say they’re more likely to consider buying from a brand they hear advertised on podcasts.
51% of Spotify Free users say they pay more attention to ads because they’re more relevant.
90% increase in ad recall and 2.2x in brand awareness.
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