According to the AMA the definition of a brand is a name, term, design, symbol or any other feature that identifies one seller’s goods or
Influencer marketing is a form of marketing where brands partner with public personalities to endorse their products and engage their followers through content driven marketing
Pay-per click ads are everywhere. Text ads and display ads put your business front and center when customers are searching for products and services and,
Social networks are powerful, and the largest of them all is Meta/Facebook. Consider this, 2 Billion people use Facebook every day and 1.6 Billion people
NIL is an NCAA policy that allows student athletes to get paid for their name, image and likeness, which has given rise to athlete marketing.