social Media Advertising

Facebook Ads + Instagram

Target your customers wherever they are online with creatives designed to evoke emotional responses. Build awareness and increase traffic  from audiences that are passionate your brand.

social media advertising agency
social media advertising strategy

Campaign Strategy

Every social media advertising campaign begins with an information gathering session to understand your goals and target audience. Then we determine where your customers are most active and the best content formats and channels for content distribution.  

Our campaigns attract attention  and make your products and services more recognizable to potential customers. The results are increased traffic, leads and sales.  

Custom Content Creation

Custom ad content that aligns with your brand personality and speaks in your brand voice drives high impact social media advertising campaigns. Audience targeting with videos, images and ad copy gets your audience to engage with your brand and purchase your products and services. 

We analyze your campaigns and boost your best performing ad creatives to further increase reach and impact within your target audience.

social media advertising content

Targeting + Remarketing

Platform pixel integration and targeting options like demographics, location, and interests let us track data about your visitors and engage with them on a granular level.

Advanced targeting options let us get more precise by including or excluding specific segments. We take targeting to the next level with the use of remarketing and custom audiences to target your customer lists, website visitors, and create lookalike audiences to find people similar to you customers. 

Analyze + Optimize

Get a deep understanding about  how people are engaging with your ads, which networks are driving the most brand awareness, which tactics are working and much more.

We evaluate the performance data to gain insights into which platforms are driving the most traffic, engagement and conversions. These metrics help us make informed decisions about how to allocate your advertising budget for maximum ROAS.

social media advertising analytics

Run your campaigns across the best social platforms

Facebook Advertising

Facebook is the largest social media platform in the world, boasting a monthly active user base in excess of 2.9 Billion. If you are a brand looking to find and audience for your products and services, look no further than Facebook. 

Facebook’s self service ad platform makes it easy to create and deliver ad campaigns to millions of users.  Leverage ad formats like video ads, image ads, carousel ads, collection ads and instant experiences ads to build awareness and increase visibility. Powerful audience tools let you target users who are most like to engage with your ads and tracking tools let you collect data about their actions on your website.

Instagram Advertising

Instagram is a highly engaging, visual social media platform within the Facebook portfolio of companies, A picture is worth a thousand words and brands can use images to create powerful visual experiences around their products and services.

Instagram offers ad formats like images, reels and stories to form powerful emotional connections and drive engagement. Ecommerce sites can take advance of instagram Shopping tools to sell products directly from the feeds. Instagram’s creative ad placements give brands plenty of opportunities to stand out and boost audience growth.

What's included in our social media advertising services?

Campaign setup/restructure. We conduct a deep analysis of your current campaign setup and optimize it for maximum ROI.

Customer audiences. Segment your visitors into groups based on actions they take. Optimize ad targeting and target similar audiences.

Bid management. We determine  a bid strategy based on your goals and actively manage and adjust on a daily basis to get the most out of your ad budget.

Custom campaign design and development. We tailor campaigns to your business objectives. Analyzing and testing performance on a daily basis.

Pixel integration. Implementation of platform pixels so you can track the actions visitors take on your web properties. 

Remarketing. Show targeted ads to users who have engaged with your business  when they interact with other websites and apps.

Conversion tracking. Measure the effectiveness of your ads. Define events and custom audiences for ad targeting. Maximize ROAS.

Creative development. We design ads that are consistent with your brand identity and increase strength and awareness across all platforms.

Advanced targeting options. User intent, interests, behavior, geolocation and more.

Reporting. Monthly performance reporting and analysis. 

banana gray marketing agency

Command consumer attention

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