How Generative AI will Change Digital Marketing
We grew up dreaming about a future where humans and machines communicate and interact seamlessly with each other. With the invention of virtual assistants like Siri, and humanoid robots like Ameca, what was once considered sci-fi fantasy is now reality. Advancements in machine learning and artificial intelligence have made the connection between humans and machines […]
Brands as a Relationship: Why Building Trust is Crucial for Success
According to the AMA the definition of a brand is a name, term, design, symbol or any other feature that identifies one seller’s goods or service as distinct from those of other sellers. That definition misses the mark. A brand is more than just an object or marketing materials meant to differentiate itself in the […]